300+ professional English words across every work category — with pronunciation, meaning, a workplace example, and Arabic + Kurdish translations.
338 words in the bank
grievance
GREE-vans · noun
A formal complaint about unfair treatment at work.
“She filed a grievance with HR about the incident.”
code of conduct
kohd uv KON-dukt · noun
The official rules for how employees should behave.
“All staff must follow the company's code of conduct.”
job security
job si-KYOOR-i-tee · noun
The likelihood of keeping your job over time.
“A permanent contract offers more job security.”
layoff
LAY-off · noun
Losing your job because a company reduces staff, not due to performance.
“The company announced layoffs due to budget cuts.”
severance
SEV-er-ans · noun
Money paid to an employee when their job ends.
“The severance package includes two months' pay.”
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8 words
campaign
kam-PAYN · noun
A planned set of activities to promote something.
“The new campaign launches next Monday.”
💬 How's the ad campaign performing?
branding
BRAN-ding · noun
The way a company presents its image and identity.
“We updated our branding this year.”
💬 Consistent branding builds trust.
target audience
TAR-git AW-dee-uns · noun
The specific group of people a message is aimed at.
“Our target audience is young professionals.”
💬 Who's the target audience for this?
engagement
en-GAYJ-ment · noun
How much people interact with content.
“Engagement on our posts doubled last month.”
💬 Engagement is up compared to last month.
impressions
im-PRESH-unz · noun
The number of times an ad or post is shown.
“The ad got 50,000 impressions this week.”
💬 Impressions don't always mean sales.
reach
reech · noun
The number of unique people who see something.
“Reach on social media grew after the collaboration.”
💬 We want to increase our reach.
content strategy
KON-tent STRAT-uh-jee · noun
A plan for what content to create and share.
“Our content strategy focuses on short videos this year.”
💬 Let's revisit our content strategy.
call to action
kawl too AK-shun · noun
A prompt encouraging the audience to do something.
“Add a clear call to action at the end.”
💬 Every ad needs a strong call to action.